During the course of a day, I review hundreds of homes online. There are consistent listing faux pas that cross my screen. Resulting in lost money $$$ for the client.
Unprofessional Photographs ~
Regardless if your home is listed for $80,000 or $5m, your home deserves top notch pictures.
2/10ths of a second..... studies show that this is how fast an online visitor forms their first impression of what you're selling.
2.6 seconds.... for the first impression to be reinforced.
Online impression is everything in today's real estate industry.
I have had clients tell me stories of past agents pulling out their cell phone to snap the house pictures. Others tell of amateur acquaintances doing the agent a favor. If your real estate agent of choice uses one of these methods... stop and ask questions. You are paying your agent to market and sell your home. This is a professional business that deserves upfront investment and excellent resources. Bottom line.
Property Launch Without Photographs ~
This is becoming more common and I'm scratching my head to understand the logic behind this approach. Properties are hitting the market without photographs. The problem?... Once the property is launched, many 3rd party websites pull the listing for all the world to see, without photographs! Your debut is everything. Many of these sites pull the listing when it goes live, and don't revisit the updates. Do you want your lovely home on multiple websites without a picture? This listing hit the market yesterday. Notice the price point.
Lack of Design Consultation ~
Fresh eyes. Every house needs fresh eyes. A strong team will provide clear direction and suggestions for furniture placement, color schemes, and decluttering.
Dull Property Descriptions ~
"4 bedrooms, 3 bath home with an updated kitchen..." yawn. Gone are the days of listing every technical attribute of the home. Buyer's want to know what experiences the home offers. Here are a few examples of homes that just listed in St. Louis. I wonder if online viewers are lingering for more... or choosing to pass. These homes are lovely... just lacking on their debut.
By stark contrast, the following pictures shine and leave the viewer with positive, lasting impressions. Just a few of my recent listings / sales.
Take a morning stroll to grab a latte, Walk to impressive Onesto’s for dinner, then head down Hampton for a workout… The conveniences are endless with owning this charming, updated bungalow. Sunny rooms at every turn. Enjoy the massive fenced in yard… have a puppy?…He will love you forever. Use the lower level for a workout room, media den, or rec room. Updated kitchen, bath, hardwood floors, thermal windows, 2015 roof, and new electrical panel. Simply move in and enjoy!
In their book, Westmoreland and Portland Places: The History and Architecture of America's Premier Private Streets, 1888-1988" Hunter and Primm state:
"Nowhere in America has the private place flourished as it has in St. Louis, and no private places have played a more important role in that city's or the nation's history than Westmoreland and Portland. Owned by the residents rather than by the city and governed by a board of trustees responsible for lighting, sewers, roadways, security, landscaping, and refuse removal, Westmoreland and Portland are lined with spectactular houses in the style of Italian palazzi, French chateaus, and English country estates.
The residents of Westmoreland and Portland have run many of the largest businesses and industries in St. Louis and in many cases in the United States. In 1904 they were among those who planned one of the most spectacular world's fairs ever, and in 1927 they helped finance Charles Lindbergh's transatlantic flight. They served in the cabinets of presidents Cleveland, McKinley, Theodore Roosevelt, Taft, Wilson, Coolidge, and Hoover. By examining these and many other accomplishments of these families, Julius Hunter provides a unique historical perspective on the past century of American life.
Westmoreland and Portland Places: The History and Architecture of America's Premier Private Streets, 1888-1988 (Hardcover)